What’s a FlapJack?

As well as being a delicious pancake, or an oat and golden syrup sweet bar depending on where in the world you’re from, it’s also a deliciously good boutique independent publisher specialising in B2B publications for the enterprise technology market, FlapJack Media Pty Ltd.

We’re all about building communities of engaged readers by providing exciting and informative content, and connecting them with partners who can help them to achieve their business objectives.

Our titles cross multiple media channels – print, web, mobile app, and social – to enable our readers to access our content whichever way they choose, and to provide our advertisers with the broadest, deepest reach into our targeted niche audience.

Our history

Established in 2006, FlapJack began life as a custom publisher, combining the editorial, design and production talents of our founders, Freya Purnell and Justin Knights. We were motivated by our vision to create business publications that readers would value for providing vital intelligence for their working life.

This vision was brought to life through our work with professional associations, educational institutions and corporate clients.

Following the launch of flagship independent publication Inside SAP in 2008 (in collaboration with Terrace Media Group), FlapJack has honed its focus on the dynamic enterprise technology market in the Asia Pacific region.

We now have an exciting range of new publications in the pipeline to help business and IT leaders take their organisations to new levels of success, driven by technological transformation.

Contact us

t. 61 2 8007 4795
e. info@flapjack.com.au

PO Box 721
Spit Junction NSW 2088
Australia